About Us

Welcome to Charlie Lulu, a brand born from the heart, named after our beloved daughter, Charlie Lulu. Based in NYC, every stitch, every fabric, and every piece we offer is infused with the love and joy she brings into our lives. Our store is more than just a collection of baby clothing—it’s a reflection of the care and attention we believe every baby deserves.

We carefully curate high-quality clothes from Korean brands, ensuring that each item is not only stylish but also comfortable and durable. Our mission is simple: to provide babies with the love they deserve through clothes that are as soft, cozy, and precious as they are.